When the ABC News Documentary about the platform OnlyFans came out in February 2021, Treasures’ founder Harmony Grillo spun into action to write a blog post warning of the platform’s dangers.
Moonwalker optimized the blog post for shareability, then created a social media post, Youtube video, and email campaign to complement it and span multiple channels to reach the widest audience possible.
In response, the carousel post created has become Treasures’ highest engaged with post ever, reaching thousands of people. The blog post was also picked up by other media outlets, like Moral Revolution. Most importantly, the post garnered direct messages from women looking to leave the OnlyFans platform.
Social Media Strategy
Copywriting & Optimization
Email Campaign Creation